Let us tell ours.
Let us tell ours.
It all started with the need for something better. Unimpressed by over-processed sports bars that couldn’t sustain him under the rigorous conditions of a combat zone, Matt Demaio, our founder and CEO, conceived the idea for Condition One while deployed as a US Marine.
Say goodbye to chalky and mass-produced energy bars because Condition One strives to create deliciously unmistakable goodness in a freshly baked alternative.
Time-tested evidence dictates that real food is still the best fuel for the body pointing C1 to the most wholesome sources for organic ingredients.
We masterfully craft together the best digesting proteins, slowest burning carbohydrates, and most sensible fats to reveal a breakthrough in expectations since our launch.
US Marine Matt Demaio is deployed to Africa, and the idea for Condition One is born.
“I saw the need for a nutritious meal replacement, first hand.”
After developing the Condition One bar with a Naval special warfare nutritionist, Matt began baking bars in his kitchen to send to friends in Afghanistan and feedback was outstanding..
Condition One Nutrition Inc. is created.
Condition One begins its first year of sales manufacturing in a small Brooklyn bakery making 500 bars per week by hand.
Not only does Condition One start shipping freshly produced meal bars nationwide, but it also sells directly to a NFL team, elite special operations personnel, and coins the phrase "Order-Bake-Ship."
Fueled on our bars, a Condition One athlete takes first place in a 140-mile ultramarathon, validating our performance claims.
Condition One begins selling in gyms and other retail outlets. They increase productivity on its Order-Bake-Ship process to service the growing nationwide demand without a reduction in quality..
Condition One organizes a salesforce of 8 veteran sales reps.
A portion of profits is donated to veteran-run nonprofits.
Our veteran owned and operated company is not just built around making damn good protein bars – we have a mission too. Condition One Nutrition is built on the same values as the brave people who serve our country. Our mission is to give back and help support our veteran community, which is why we donate a portion of our profits to veteran-run nonprofits. Our lives are full of tough decisions, don’t stress about fueling your body. Go Condition One!
To learn more about the nonprofits we support or to donate to them directly, click below.
The R&S Foundation focuses its resources on emergency financial funding, professional development, career mentoring, and active network building. By partnering with Veterans Affairs employees, veteran employment NPOs, corporations and individuals, we can provide accepted veteran applicants with a supporting infrastructure that accelerates their transition home.
FORCE BLUE is the only nonprofit organization in the world that provides “mission therapy” for former combat divers — individuals in whom governments around the world have invested millions to create the best possible underwater and maritime operators — by retraining, retooling, and deploying them on missions of conservation, preservation, and restoration.
We take so much pride in being a veteran-owned and American made company. The Condition One team expresses its highest gratitude for the many sacrifices our military makes each and every day!
As a way to show our appreciation to all of the heros who serve our country, we offer a 25% discount on C1 bars for active military members. To redeem your discount code, please apply here. Wishing he had his bars when he was deployed, our owner, Matt Demaio, hopes that Condition One will fuel as many veterans as possible because they deserve a high-protein bar that not only nourishes them but also tastes good. Go Condition One!
When deployed as a US Marine in Northeast Africa, I quickly realized that my body required more clean-burning fuel than I was receiving from the standard military issued MREs. To increase my clean caloric intake, I had my family send me power bars, energy bars, and virtually any type of nutritional supplement bar they could find. While I was appreciative of their efforts, all I received were chalky, nasty tasting, and underperforming products. I felt that some of the bars I consumed could barely even sustain me, so I ended up with multiple bars in my ruck to maintain the energy, protein levels, and fuel my body required.
My personal experience in a physically demanding war zone coupled with high temperatures and stress led to the initial genesis of Condition One. There is nothing on the market that met all my nutrition requirements, and I knew there had to be a solution. There had to be a way to produce a fresh-baked commercial product that was not only delicious but also filled with natural ingredients that could promote long-term energy levels for demanding physical and mental activities.
After my transition out of the Marines, I attended college and spent my nights tinkering in the kitchen. I sought out fresh ingredients and began baking bars. After a year of experimentation, I was ready to share my homemade bars with friends, fellow service members, and family. Their reactions were worth the wait!
I then needed to see how my bars held up to the demands of the mega-athletes of the military, so I sent the bars to friends in Afghanistan who distributed samples to the Special Operations community, contractors, and fellow Marines. Again, the response was worth the wait.
Soon after, I officially launched Condition One and found a bakery that was able to produce my formula in bulk. Along with nightly packaging detail, bars were going out to veterans and athletes who acted as brand ambassadors. It didn’t take long for consumer demand, buoyed by the volume of incoming orders, to demonstrate further the market’s need for a fresh-baked, high-protein bar, and we knew our product would be welcomed commercially.
It wasn’t long after Condition One’s formal launch that demand outweighed production. I established relationships with a food-based manufacturing facility and began increased manufacturing levels to meet demand. I proved to myself that what I envisioned while stationed as a Marine in SE Africa could become a reality.
From the cross-trainer to the special operations soldier to the professional athlete to the weekend warrior, people have been waiting for a clean, healthy, fresh protein bar that not only tastes incredible but also satisfies the physical requirements of their individual bodies and lifestyle demands.