Let us tell ours.
Let us tell ours.
It all started with the need for something better. Unimpressed by over-processed sports bars that couldn’t sustain him under the rigorous conditions of a combat zone, Matt Demaio, our founder and CEO, conceived the idea for Condition One while deployed as a US Marine.
Say goodbye to chalky and mass-produced energy bars because Condition One strives to create deliciously unmistakable goodness in a freshly baked alternative.
Time-tested evidence dictates that real food is still the best fuel for the body pointing C1 to the most wholesome sources for organic ingredients.
We masterfully craft together the best digesting proteins, slowest burning carbohydrates, and most sensible fats to reveal a breakthrough in expectations since our launch.
US Marine Matt Demaio is deployed to Africa, and the idea for Condition One is born.
“I saw the need for a nutritious meal replacement, first hand.”
After developing the Condition One bar with a Naval special warfare nutritionist, Matt began baking bars in his kitchen to send to friends in Afghanistan and feedback was outstanding..
Condition One Nutrition Inc. is created.
Condition One begins its first year of sales manufacturing in a small Brooklyn bakery making 500 bars per week by hand.
Not only does Condition One start shipping freshly produced meal bars nationwide, but it also sells directly to a NFL team, elite special operations personnel, and coins the phrase "Order-Bake-Ship."
Fueled on our bars, a Condition One athlete takes first place in a 140-mile ultramarathon, validating our performance claims.
Condition One begins selling in gyms and other retail outlets. They increase productivity on its Order-Bake-Ship process to service the growing nationwide demand without a reduction in quality..
Condition One organizes a salesforce of 8 veteran sales reps.