Tactical Talk: Fuel To Fight + Win
by Alex Cappellino • October 29, 2019
Condition One founder and former Marine Matt DeMaio says he has invented an energy bar to end all bars and help his fellow veterans as well.
“My vision was to to invent a real-food nutrition bar for people in high-energy demand situations that need to be alert and ready. My first efforts were 'wanting' - I dug deeper into food science. I then teamed with a military nutrition specialist.”
If you're looking for energy bars to take on a hike or snack on after a workout, the array of available options is daunting; there's seemingly a bar for every taste and activity imaginable. But in 2010, on a humanitarian deployment to Mozambique with his Marine Corps Reserve unit, Matt DeMaio realized what he really wanted: a bar that would deliver the same kind of nutritional punch as a meal, ready-to-eat, in a convenient grab-and-go format.
Maximum performance requires maximum nutrition. Right now, warfighters downrange tend to eat MREs when they do not have the luxury of the big base KFCs and McDonalds. MREs have a shelf life of at least 3 years and the main operational food ration. Knowledge about food as fuel and nutrition has grown tremendously – yet MREs haven’t kept up and aren’t much better nutritionally than the rations back in WWII, Korea and Vietnam.
by Alex Cappellino • October 29, 2019
by Alex Cappellino • October 29, 2019
by Alex Cappellino • October 29, 2019
by Matthew DeMaio • April 19, 2018
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