CEO Matt DeMaoi Interview With Military.Com
If you're looking for energy bars to take on a hike or snack on after a workout, the array of available options is daunting; there's seemingly a bar for every taste and activity imaginable. But in 2010, on a humanitarian deployment to Mozambique with his Marine Corps Reserve unit, Matt DeMaio realized what he really wanted: a bar that would deliver the same kind of nutritional punch as a meal, ready-to-eat, in a convenient grab-and-go format.
